New York Senate Bill S10092

New York 2025-2026 Regular Session

• Introduced: 4/28/26
• Refer: 4/28/26
• Engrossed: 6/1/26
• Refer: 6/1/26

Caption

Enacts the "no gambling ads for kids act" under which certain covered platforms and social media platforms are prohibited from advertising a service permitting gaming-related gambling, predictive market wagering, online sweepstakes gaming, sports-related gambling, and/or traditional online gambling to minors.

Impact

If passed, S10092 will significantly amend New York's General Business Law by introducing new regulations that affect how online gambling and gaming services can market themselves. Covered platforms, which include social media and various online applications, will be required to implement strict age verification processes to prevent minors from receiving gambling-related advertisements. The act mandates that information collected solely for age determination purposes shall not be used for any other reason, thus reinforcing privacy protections for minors.

Summary

S10092, titled the "No Gambling Ads for Kids Act", is a legislative measure aimed at prohibiting certain types of advertisements for gaming-related gambling directed towards minors under the age of 18. The bill seeks to protect young individuals from exposure to advertisements promoting various gambling services including online gaming, predictive market wagering, and traditional casino games. By restricting these advertisements on platforms that may target younger audiences, the act acknowledges the potential negative effects of gambling on minors and aims to create a safer online environment for children.

Contention

The bill has sparked discussions about the appropriateness of regulating advertising in the digital age, particularly in relation to gaming and gambling platforms that often intertwine with youth culture. Supporters of the bill argue it is essential to protect children from potential gambling addiction and related issues that may arise from early exposure to gambling advertisements. However, opponents may raise concerns regarding the legislative overreach in digital advertising and the potential effects on legitimate gaming businesses that engage older audiences, leading to debates around freedom of speech and business autonomy.