New York 2025-2026 Regular Session

New York Assembly Bill A10712

Introduced
3/26/26  

Caption

Enacts the "no gambling ads for kids act"

Impact

If enacted, A10712 would amend existing general business laws to create safeguards limiting advertising that could influence underage individuals toward gambling behaviors. The bill seeks to implement stringent measures that would require operators to establish age verification processes to ensure compliance, thus reinforcing protections for younger audiences against potentially harmful content. It also places the authority of enforcement in the hands of the New York State Attorney General, who would ensure the compliance of these regulations and take action against violations that constitute false advertising.

Summary

Bill A10712, known as the 'No Gambling Ads for Kids Act', aims to restrict advertisement practices surrounding gambling-related activities targeted at minors. Specifically, it prohibits operators of covered platforms and social media from promoting services related to gaming-related gambling, predictive market wagering, online sweepstakes gaming, sports-related gambling, and traditional online gambling to individuals under the age of eighteen. This legislation addresses the increasing concern over the exposure of minors to gambling-related marketing within digital mediums, including online games and social media networks.

Contention

The bill has been met with support from various child advocacy groups who argue that the presence of gambling ads in gaming environments poses significant risks to youth. However, it may face opposition from gaming and advertising industries that may see this regulation as restrictive and potentially detrimental to their business model. The current discourse around the bill highlights the balance between protecting minors and allowing industries to market their products effectively. Concerns may arise regarding how such regulations could impact revenue streams from online gaming and related activities, as well as the methods that will be implemented for effectively enforcing the law.

Companion Bills

NY S10092

Same As Enacts the "no gambling ads for kids act" under which certain covered platforms and social media platforms are prohibited from advertising a service permitting gaming-related gambling, predictive market wagering, online sweepstakes gaming, sports-related gambling, and/or traditional online gambling to minors.

Previously Filed As

NY S10092

Enacts the "no gambling ads for kids act" under which certain covered platforms and social media platforms are prohibited from advertising a service permitting gaming-related gambling, predictive market wagering, online sweepstakes gaming, sports-related gambling, and/or traditional online gambling to minors.

NY A10709

Enacts the "protecting our kids from gamification of gambling act"; makes it unlawful for operators of social gaming platforms to provide a service to a minor user that allows online gaming-related gambling.

NY S10091

Enacts the "protecting our kids from gamification of gambling act"; makes it unlawful for operators of social gaming platforms to provide a service to a minor user that allows online gaming-related gambling.

NY A09239

Establishes a problem gambling research institute to examine and find solutions to problem gambling in the state of New York; creates a fund to fund such problem gambling institute.

NY A09542

Prohibits mobile sports wagering operators from providing certain incentives to individuals for certain actions that tend to increase gambling activities.

NY S08627

Prohibits mobile sports wagering operators from providing certain incentives to individuals for certain actions that tend to increase gambling activities.

NY HB7757

KIDS Act Kids Internet and Digital Safety Act AWARE Act AI Warnings And Resources for Education Act Promoting a Safe Internet for Minors Act Assessing Safety Tools for Parents and Minors Act No Fentanyl on Social Media Act Safe Social Media Act Kids Internet Safety Partnership Act SPY Kids Act Stop Profiling Youth and Kids Act Kids Online Safety Act SAFE BOTs Act Safeguarding Adolescents From Exploitative BOTs Act SCREEN Act Shielding Children’s Retinas from Egregious Exposure on the Net Act

NY HB1226

Maryland Illegal Online Gambling Enforcement Act

NY SB652

Maryland Illegal Online Gambling Enforcement Act

NY A09251

Enacts the oversight and regulation of activity for contracts linked to events (ORACLE) act to provide for requirements and restrictions on prediction markets.

Similar Bills

No similar bills found.