Wisconsin 2025-2026 Regular Session

Wisconsin Senate Bill SB998

Introduced
2/12/26  
Refer
2/12/26  

Caption

An Act to create 66.1114 of the statutes; Relating to: tourism promotion improvement districts. (FE)

Impact

Should SB998 be enacted, it would lead to a significant shift in how local governments approach tourism promotion. By allowing the formation of tourism promotion districts, localities would gain authority to implement unique marketing strategies tailored to their specific attractions. This change is expected to drive revenue growth in the hospitality and retail sectors within these districts, promoting job creation and economic resilience.

Summary

SB998, known as the Tourism Promotion Improvement Districts bill, seeks to enhance the management and promotion of tourism through the establishment of specialized districts. This legislation aims to provide local governments with more tools to attract tourists and generate tourism-related revenue in their areas. One of the central features of SB998 is its focus on creating frameworks that allow for the collection of funds specifically earmarked for tourism promotion activities, thus facilitating targeted economic development strategies within regions that have tourism potential.

Contention

Notably, SB998 faces some contention regarding the implications of establishing special districts that may divert local resources or create disparities between different areas. Critics argue that the reliance on tourism revenues could lead to over-dependence on fluctuating tourism trends, potentially affecting the stability of local economies. Supporters counter that this bill provides necessary tools for communities to thrive and cater to a growing tourism market, presenting opportunities rather than risks.

Companion Bills

WI AB1009

Crossfiled An Act to create 66.1114 of the statutes; Relating to: tourism promotion improvement districts. (FE)

Previously Filed As

WI AB1009

Tourism promotion improvement districts. (FE)

WI HB138

Authorize the creation of tourism promotion districts

WI HB1347

Providing for establishment of tourism improvement districts, for governance of tourism improvement districts, for establishment of tourism improvement district management associations, for duties of tourism improvement district management associations, for termination of tourism improvement districts and for annual audit of tourism improvement district management associations.

WI HB1144

Tourism improvement districts.

WI SB783

Establishing tourism improvement districts and tourism improvement district management associations; and providing for powers of counties, for powers of tourism improvement district management associations, for dissolution of tourism improvement district and for annual audit.

WI HB2278

Concerning tourism promotion areas.

WI HB2325

Establishing a tourism self-supported assessment program to fund statewide tourism promotion.

WI SB3380

Jackson County; extend repeal date on tax on hotels and motels for promotion of tourism.

WI HB3618

Revenue and taxation; tourism revenue; tourism promotion definition; effective date; emergency.

WI SB6061

Establishing a tourism self-supported assessment program to fund statewide tourism promotion.

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