Wisconsin 2025-2026 Regular Session

Wisconsin Senate Bill SB978

Introduced
2/6/26  
Refer
2/6/26  

Caption

An Act to create 100.80 of the statutes; Relating to: online services accessed by minors, minors’ personal data, and granting rule-making authority.

Impact

If implemented, SB978 would have significant implications for state laws concerning online privacy protections. The legislation seeks to align state regulations with the increasing need for stringent data privacy laws aimed at minors. Online platforms would be required to establish robust data protection measures, which could lead to more comprehensive privacy standards across different service providers. Consequently, businesses would need to reassess their data collection and user engagement strategies regarding minors to remain compliant with these new regulations.

Summary

SB978 aims to address concerns regarding the privacy of minors when accessing online services. The bill focuses on the protection of personal data collected from minors, emphasizing the importance of granting rule-making authority to ensure that online platforms adhere to regulations that safeguard young users. The intent behind this legislation is to create a safer digital environment for minors by holding online service providers accountable for their data practices and ensuring that appropriate mechanisms are in place to protect sensitive information.

Contention

Notable points of contention surrounding SB978 include potential challenges to balancing regulation with innovation in technology. Critics may argue that strict regulations could burden online platforms, particularly smaller companies, with compliance costs that could hinder their ability to operate effectively. Additionally, there may be concerns regarding how rule-making authority could be exercised, particularly in relation to enforcement and the scope of the regulations. Supporters of the bill, however, contend that prioritizing minors' safety online is paramount, reinforcing the necessity of such regulations to protect their personal data.

Companion Bills

WI AB1161

Crossfiled An Act to create 100.80 of the statutes; Relating to: online services accessed by minors, minors’ personal data, and granting rule-making authority.

Similar Bills

No similar bills found.