Wisconsin 2025-2026 Regular Session

Wisconsin Senate Bill SB937

Introduced
2/6/26  
Refer
2/6/26  

Caption

An Act to create 100.85 of the statutes; Relating to: app stores and app developers and providing a penalty.

Impact

The enactment of SB937 will significantly affect state laws regarding digital services targeting minors. By mandating parental consent and age verification, the bill aims to enhance the protection of minors in digital environments. Additionally, it addresses data privacy concerns by requiring app providers to safeguard age category data using standard encryption protocols. This regulation may compel developers to adjust their app functionalities and privacy practices to align with the new legal requirements.

Summary

Senate Bill 937 establishes new regulatory requirements for app store providers and app developers in relation to age verification for users, particularly minors. The bill requires app store providers to verify the age category of account holders when they create accounts. It categorizes users into four groups: children, younger teenagers, older teenagers, and adults. For existing accounts, providers must request age verification within 12 months of the bill's effective date and ensure compliance with these guidelines moving forward. If the user is determined to be a minor, parental consent must be obtained before allowing purchases or downloads of apps.

Contention

Notable points of contention surrounding SB937 include the potential impact on app accessibility and user experience. Critics may argue that stringent age verification processes could create barriers for legitimate users, complicating the app acquisition process and hindering overall user engagement. Moreover, developers may express concerns over the increased administrative burden of complying with the new regulations, including the verification mechanisms and the liability for maintaining compliance. The implications for smaller developers, in particular, could raise questions about their ability to continue operating under the new requirements.

Companion Bills

WI AB962

Crossfiled An Act to create 100.85 of the statutes; Relating to: app stores and app developers and providing a penalty.

Previously Filed As

WI AB962

App stores and app developers and providing a penalty.

WI SB1542

Relating To Age Verification For App Developers And App Stores Act.

WI SB1542

Relating To Age Verification For App Developers And App Stores Act.

WI SF2197

A bill for an act relating to app store provider and app developer requirements concerning minor users, and providing civil penalties, and including applicability provisions.

WI HSB752

A bill for an act relating to certain activities associated with foreign entities in the state, providing penalties, and making penalties applicable.(See HF 2646.)

WI HF2646

A bill for an act relating to certain activities associated with foreign entities in the state, providing penalties, and making penalties applicable.(Formerly HSB 752.)

WI HF2567

A bill for an act creating the Iowa state archives and records authority, providing penalties, and making appropriations.

WI AB121

Recodification of battery statutes and providing a penalty.

WI SB121

Recodification of battery statutes and providing a penalty.

WI HB219

Consumer protection; software applications, age appropriateness, rules established for app developers and app distribution providers, civil penalties established

Similar Bills

NJ A1021

Creates standards for independent bias auditing of automated employment decision tools.

WI AB962

App stores and app developers and providing a penalty.

DE HB192

An Act To Amend Title 18 Of The Delaware Code Relating To Special Funds.

CA SB1387

State agencies: collection and reporting of demographic data: Jewish identity.

AZ HB2920

software applications; minors; requirements

VA SB237

App Store Accountability Act; civil penalties, civil action.

TN SB2263

AN ACT to amend Tennessee Code Annotated, Title 29; Title 37; Title 39 and Title 47, relative to consumer protection.

TN HB2254

AN ACT to amend Tennessee Code Annotated, Title 29; Title 37; Title 39 and Title 47, relative to consumer protection.