Wisconsin 2025-2026 Regular Session

Wisconsin Senate Bill SB572

Introduced
10/24/25  
Refer
10/24/25  

Caption

An Act to create 100.172 of the statutes; Relating to: requirements for the sale and resale of entertainment event tickets and providing a penalty. (FE)

Impact

The implementation of SB572 will significantly alter the existing legal framework governing ticket sales in Wisconsin. By creating a dedicated statute (100.172), the bill replaces any ambiguous local laws with a state-wide standard that aims to curb unethical ticket sales practices. This could enhance consumer trust in the market, potentially increasing sales for legitimate sellers while holding unscrupulous resellers accountable. The bill also stipulates penalties for violations, highlighting the state’s commitment to enforcing these new regulations.

Summary

Senate Bill 572 establishes comprehensive regulations around the sale and resale of entertainment event tickets in Wisconsin. The bill mandates disclosure requirements that ticket sellers must follow, including providing clear, itemized information about ticket prices at the time of sale. It also imposes restrictions on resale practices, preventing resellers from listing tickets not in their actual possession and placing a cap on the resale price relative to the original ticket price. These measures aim to protect consumers from deceptive practices in the ticketing market and ensure fairness in pricing.

Contention

Despite the overall intention to protect consumers, there are points of contention regarding SB572. Critics argue that the restrictions on resale may limit the availability of tickets in the market, particularly affecting fans who rely on resale platforms to obtain tickets that sell out quickly. There are also concerns that the bill could impose unfair burdens on legitimate secondary market businesses, leading to potential job losses in sectors that operate within the resale ecosystem. The balance between consumer protection and market accessibility will be a crucial discussion point as the bill progresses.

Companion Bills

WI AB569

Crossfiled An Act to create 100.172 of the statutes; Relating to: requirements for the sale and resale of entertainment event tickets and providing a penalty. (FE)

Previously Filed As

WI AB569

Requirements for the sale and resale of entertainment event tickets and providing a penalty. (FE)

WI SB580

Selling and reselling entertainment tickets and providing a penalty. (FE)

WI HB06047

An Act Concerning Resales Of Tickets To Entertainment Events.

WI AB587

Selling and reselling entertainment tickets and providing a penalty. (FE)

WI HB3167

Relating to regulating sales of admission tickets to entertainment events.

WI HB3510

Relating to regulating sales of admission tickets to entertainment events.

WI AB2113

An act to add Part 1.5 (commencing with Section 21750) to Division 9 of the Public Utilities Code, relating to aviation.

WI HB739

AN ACT relating to sales tax rebates for entertainment events.

WI SB338

Revises provisions relating to the sale of tickets to a live entertainment event. (BDR 52-590)

WI HB07182

An Act Concerning Entertainment Event Tickets.

Similar Bills

OR HB2743

Relating to adult entertainment establishments; prescribing an effective date.

WI AB569

Requirements for the sale and resale of entertainment event tickets and providing a penalty. (FE)

IA HF38

A bill for an act authorizing cities to establish self-supported entertainment areas.(See HF 760, HF 1051.)

IA HF760

A bill for an act authorizing cities to establish self-supported entertainment areas.(Formerly HF 38; See HF 1051.)

NJ A4100

Concerns certain streaming services and public broadcasting funding.

MA S2556

To modernize funding for community media programming

MA H106

To modernize funding for community media programming

CT HB05125

An Act Concerning Entertainment Event Tickets.