Wisconsin 2025-2026 Regular Session

Wisconsin Senate Bill SB1009

Introduced
2/12/26  
Refer
2/12/26  

Caption

An Act to amend 97.01 (10) (a); to create 97.26 of the statutes; Relating to: the sale, service, and labeling of food products containing lab-grown milk and providing a penalty. (FE)

Impact

The new regulations proposed by SB1009 could significantly alter how businesses in the food industry market and sell products that contain lab-grown milk. By imposing strict labeling requirements, the bill aims to inform consumers and prevent any potential confusion regarding the nature of the products. Furthermore, the prohibition against selling lab-grown milk in public eating places, unless ordered by the customer, reflects a cautious approach to introducing such products into mainstream consumption, particularly within state institutions such as schools and hospitals where specific health protocols are required.

Summary

Senate Bill 1009 focuses on the regulation of food products containing lab-grown milk, which is defined in the bill as a liquid that replicates milk but is not derived from mammals. The bill mandates that any food product containing lab-grown milk must be clearly labeled with the phrase 'lab-grown milk' and must include a comprehensive ingredient list. This requirement aims to provide transparency to consumers about the nature of the products they are purchasing, particularly as the consumption of lab-grown food products increases in popularity.

Contention

Notable points of contention surrounding SB1009 may arise from differing opinions on food safety and consumer choice. Proponents of the bill are likely to argue that clear labeling increases consumer protection and promotes informed decisions, whereas opponents may see it as unnecessary regulation that could hinder the growth of innovative food sources. There are concerns that such restrictions could limit the availability of lab-grown milk products, affecting consumers who may prefer these alternatives for ethical or dietary reasons.

Enforcement

The bill establishes penalties for violations, indicating a structured approach to enforcement. Individuals or businesses found selling mislabeled or prohibited items face fines ranging from $100 to $1,000, or possible imprisonment for repeat offenses. This regulatory framework underscores the seriousness with which the state is approaching the introduction of lab-grown products to market, aiming to balance innovation in food production with consumer safety and transparency.

Companion Bills

WI AB1024

Crossfiled An Act to amend 97.01 (10) (a); to create 97.26 of the statutes; Relating to: the sale, service, and labeling of food products containing lab-grown milk and providing a penalty. (FE)

Previously Filed As

WI AB1024

The sale, service, and labeling of food products containing lab-grown milk and providing a penalty. (FE)

WI SB560

The sale, service, and labeling of food products containing lab-grown animal cells and providing a penalty. (FE)

WI AB554

The sale, service, and labeling of food products containing lab-grown animal cells and providing a penalty. (FE)

WI SB629

In food protection, providing for labeling of food products with gluten-containing grains.

WI AB1071

Testing and labeling related to toxic heavy metals in baby food and providing a penalty. (FE)

WI HB1385

Relating to the labeling of beef and beef products; providing a civil penalty.

WI HB2840

Relating to the labeling of products as milk and milk products.

WI SB78

The distribution and labeling of fertilizers and soil or plant additives produced from manure. (FE)

WI HB1374

Relating to the labeling of beef, pork, beef products, and pork products; providing a civil penalty.

WI SB1577

Relating to the labeling of alternative protein food products.

Similar Bills

No similar bills found.