Signs along snowmobile trails that advertise nearby businesses.
Impact
If enacted, SB105 would modify provisions related to advertising on DNR properties. Among its key elements, the bill specifies that signage must only include the name of the business, type of service, distance to the business, and directional indicators, ensuring a standardized approach to trail advertisements. The bill also stipulates that these signs can only be placed at trail intersections and must be erected and maintained by the snowmobile clubs. Furthermore, it delivers financial relief to these clubs by prohibiting any fees from being charged by the DNR as a condition for entering into agreements for signage.
Summary
Senate Bill 105, introduced in the 2023-2024 legislative session, aims to allow snowmobile clubs in Wisconsin to erect signs that advertise nearby businesses along snowmobile trails situated on Department of Natural Resources (DNR) land. This bill seeks to promote local businesses by providing a means for snowmobile clubs to inform trail users about available services such as fuel, food, vehicle servicing, and lodging options. Currently, DNR rules only permit advertising on their properties with prior contractual authorization. SB105 would thus create a structured way for snowmobile clubs to engage with the DNR for advertising purposes.
Contention
Notable points of contention surrounding SB105 include concerns about the potential for decision-making power to shift from local communities to the DNR, as clubs would rely on the state agency for sign approval. Critics may argue that while the intention is to assist local businesses, it could lead to a proliferation of signs that may detract from the natural beauty of the trails. Furthermore, the exemption of these advertising efforts from public bidding requirements might raise transparency issues among foes of the bill, who may advocate for a competitive process to ensure fair advertising access for all potential businesses.
Use tax: collections; application of use tax to advertising services; provide for. Amends secs. 3 & 21 of 1937 PA 94 (MCL 205.93 & 205.111) & adds sec. 3g.