US Federal Senate Bill SJR150

US Federal 2025-2026 Regular Session

• Introduced: 5/13/26
• Introduced: 3/26/26
• Refer: 3/26/26

Caption

A joint resolution providing for congressional disapproval under chapter 8 of title 5, United States Code, of the rule submitted by the Bureau of Consumer Financial Protection relating to the withdrawal of the rule relating to "Limited Applicability of Consumer Financial Protection Act's 'Time or Space' Exception With Respect to Digital Marketing Providers".

Summary

SJR150 is a congressional disapproval resolution under the Congressional Review Act. It would nullify a Consumer Financial Protection Bureau rule that withdrew an earlier CFPB rule addressing the Consumer Financial Protection Act’s “time or space” exception as it applies to digital marketing providers. If enacted, the resolution would make the withdrawal rule have no force or effect, effectively restoring the prior regulatory framework the CFPB had adopted in 2022. The measure does not itself create a new regulatory regime; instead, it targets a specific agency action and seeks to preserve or reinstate CFPB oversight boundaries for digital marketing providers. The underlying issue is whether certain digital marketing activities fall within the CFPB’s jurisdiction under the “time or space” exception, which can affect how online advertising and lead-generation businesses are treated under consumer financial law.

Impact

If enacted, the resolution would override the CFPB’s 2025 withdrawal rule and leave the 2022 rule in place, affecting the scope of CFPB authority over digital marketing providers. The practical impact would be on digital advertising, lead generation, and related financial marketing intermediaries that may be subject to consumer financial protection requirements depending on how the exception is interpreted. It would also reinforce Congress’s use of the Congressional Review Act to reverse agency rulemaking.

Sentiment

The available legislative history suggests the bill is politically and procedurally contested rather than broadly consensus-driven. The measure was discharged by petition and later a motion to proceed to consideration was rejected in the Senate by voice vote, indicating insufficient support at that stage. That procedural outcome suggests skepticism or division among senators about advancing the resolution, though the text itself reflects a clear intent by supporters to block the CFPB’s withdrawal of the earlier rule.

Contention

The main point of contention is the CFPB’s interpretation of the Consumer Financial Protection Act’s “time or space” exception and whether digital marketing providers should be covered by CFPB oversight. Supporters of the resolution appear to favor maintaining the earlier rule and preserving regulatory reach over digital marketing intermediaries, while opponents likely view the CFPB’s withdrawal as an appropriate narrowing of agency authority. The dispute centers on the scope of federal consumer finance regulation, administrative rulemaking, and the treatment of online marketing and lead-generation businesses.