Requires the clear and conspicuous disclosure of pricing changes for online grocery delivery and online pick-up services; imposes a fine of not more than one hundred dollars for the first offense and not more than two hundred fifty dollars for a second and each subsequent offense for violations.
S10348 would add a new article to New York’s General Business Law governing online grocery sales. It requires food retailers and third-party delivery platforms to clearly and conspicuously disclose their pricing policy for online grocery delivery and pickup services, including whether online prices are the same as in-store prices or may differ. The disclosure must also state that prices on the platform may generally differ from in-store prices, and third-party platforms must place that notice prominently on the primary landing page for each food retailer they host.
The bill also requires third-party delivery platforms to provide an easily noticeable and accessible link to the retailer’s own website, if the retailer has one. Violations would be punishable by civil fines of up to $100 for a first offense and up to $250 for each subsequent offense, in addition to any other penalties available under law. The Secretary of State would be tasked with adopting rules and regulations to implement the new requirements, and the act would take effect 180 days after becoming law.
This bill would create a new consumer-protection disclosure regime for online grocery delivery and pickup in New York, affecting supermarkets, grocery stores, and third-party delivery platforms that facilitate online food sales. It would not directly cap prices or prohibit markups, but it would require clearer notice to consumers about pricing differences between online and in-store purchases and could expose covered businesses to monetary penalties for noncompliance. The Secretary of State would gain rulemaking authority to define and administer the disclosure requirements.
The available context suggests the bill is framed as a consumer transparency measure, with the apparent goal of helping shoppers understand when online grocery prices differ from in-store prices. There are no recorded committee transcripts or votes in the provided materials, so there is no formal record of support or opposition in the context supplied. Based on the bill’s structure, the general tone appears consumer-oriented and regulatory rather than punitive.
The main point of potential contention is the burden the bill places on food retailers and third-party delivery platforms to provide standardized disclosures and maintain prominent notices and links. Businesses may view the requirements as an added compliance obligation, especially for platforms that host multiple retailers and pricing structures. On the other hand, consumer advocates would likely support the measure as a transparency safeguard, since it does not ban price differences but requires them to be clearly disclosed.