New York 2025-2026 Regular Session

New York Senate Bill S10289

Introduced
5/11/26  

Caption

Refines conditions for name, image, and likeness compensation agreements involving student-athletes and prospective student-athletes.

Summary

This bill amends New York’s Education Law governing student-athlete name, image, and likeness (NIL) compensation. It expands and clarifies the definitions of “student-athlete,” “collegiate sports governing body,” and “NIL advisor,” and it strengthens protections allowing student-athletes to earn compensation from NIL activities. The bill prohibits colleges and collegiate sports governing bodies from blocking or unreasonably delaying NIL compensation, taking adverse action against colleges or affiliated supporters for permitting NIL activity, or conditioning playing time, scholarships, roster status, or other athletic benefits on participation in a particular NIL opportunity. The bill also adds detailed rules for prospective student-athletes, especially minors, requiring parental consent, plain-language disclosure of material terms, and a five-business-day rescission period for NIL agreements. It permits student-athletes to obtain representation from licensed attorneys, registered athlete agents, or NIL advisors, and imposes fiduciary duties, conflict disclosure obligations, written-contract requirements, fee transparency, and limits on arbitration, repayment, and future-earnings provisions. It further requires colleges to review disclosed NIL contracts for conflicts, creates an appeal process, and directs institutions that provide NIL compensation to offer student-athlete support programs such as mental health services, financial literacy, degree-completion support, and career development, with annual reporting to the commissioner.

Impact

The bill would substantially revise Section 6438-c of the Education Law by broadening NIL rights and adding enforceable protections for student-athletes, colleges, and affiliated entities. It limits the ability of colleges and governing bodies to restrict NIL activity, creates new disclosure and review procedures for NIL contracts, and makes noncompliant representation agreements unenforceable against student-athletes. It also creates a private right of action and authorizes injunctive relief, damages, and attorneys’ fees for violations, while establishing an ombudsperson role within the education department. Colleges that provide NIL compensation would face new programmatic and reporting obligations, and the act would apply to agreements entered into, renewed, modified, or extended on or after the effective date.

Sentiment

The bill’s overall tone is supportive of student-athlete NIL rights and consumer-style protections, reflecting a policy preference for allowing athletes to monetize their publicity rights while guarding against coercive or predatory agreements. Because there are no committee transcripts or recorded votes provided, there is no documented floor or committee sentiment to summarize beyond the bill text itself. The structure of the proposal suggests an effort to balance expanded NIL freedom with oversight and safeguards.

Contention

The main points of contention likely involve the scope of college and governing-body authority versus student-athlete autonomy. The bill restricts colleges from conditioning scholarships, playing time, or team participation on NIL choices, and it limits how schools can treat conflicts involving sponsors, trademarks, and team activities; institutions and athletic associations may view these provisions as intruding on program management and brand protection. Another likely area of dispute is the regulation of NIL advisors, athlete agents, and attorneys, including fiduciary duties, fee limits, disclosure requirements, and bans on exclusive arbitration or certain advance-payment arrangements. Colleges may also object to the new support-program and reporting requirements, while student-athlete advocates would likely favor the added protections against exploitation and retaliation.

Companion Bills

NY A10964

Same As Relates to student-athlete name, image, and likeness compensation

Previously Filed As

NY A10964

Refines conditions for name, image, and likeness compensation agreements involving student-athletes and prospective student-athletes.

NY SB678

Intercollegiate athletics; student-athletes, compensation and representation for name, image, etc.

NY HB489

High school athletics, student athletes permitted to receive compensation for name, image, or likeness, subject to restrictions

NY HB126

Relating to the compensation and professional representation of prospective student athletes and student athletes participating in intercollegiate athletic programs at certain institutions of higher education.

NY HB1041

Student Athlete Name Image or Likeness

NY HB3220

Relating to the compensation and professional representation of prospective student athletes and student athletes participating in intercollegiate athletic programs at certain institutions of higher education.

NY SB1817

Relating to the compensation and professional representation of prospective student athletes and student athletes participating in intercollegiate athletic programs at certain institutions of higher education.

NY HB1305

Student athletes; name, image, and likeness; financial literacy; emergency.

NY HB1305

Student athletes; name, image, and likeness; financial literacy; emergency.

NY HB312

Relative to the right of intercollegiate student-athletes to earn compensation through the use of their name, image, or likeness.

Similar Bills

No similar bills found.