New York 2025-2026 Regular Session

New York Senate Bill S09436

Introduced
3/12/26  

Caption

Expands advertising restrictions for gaming facility licensees and applicants to include mobile sports wagering licensees.

Summary

This bill amends New York’s racing, pari-mutuel wagering and breeding law to extend existing advertising rules for gaming facility licensees and applicants to mobile sports wagering licensees. It defines “mobile sports wagering licensee” for purposes of the advertising section and applies the same standards that already govern casino/gaming facility advertising to online and mobile sports betting promotions. The bill requires all advertising to be factual and not false, deceptive, or misleading, and it prohibits ads that obscure material facts, omit required conditions, depict people under 21 engaging in gaming, or fail to identify the gaming facility and location. It also adds a requirement that every advertisement clearly and conspicuously display the problem gambling hotline number, with video ads required to keep the hotline visible for the full duration. For direct advertising, the bill requires a clear opt-out method and mandates that licensees block future direct ads within 15 days of a request. It also requires submission and retention of ad records for commission review and allows the commission to order an ad discontinued.

Impact

The bill expands the scope of section 1363 of the racing, pari-mutuel wagering and breeding law by bringing mobile sports wagering licensees under the same advertising restrictions already applied to gaming facility licensees and applicants. It adds compliance obligations for mobile sports betting operators, including hotline disclosures, opt-out procedures for direct marketing, recordkeeping, and prompt response to commission directives. The New York State Gaming Commission would gain the same oversight tools over mobile sports wagering advertising that it already has over casino-related advertising.

Sentiment

No committee transcript or vote record is provided, so there is no direct evidence of debate or formal support/opposition in the materials supplied. Based on the bill text and caption, the measure appears regulatory in nature and aimed at consumer protection and responsible gambling rather than expansion of gaming authority. The overall tone of the legislation is precautionary and compliance-focused.

Contention

The main policy issue is the extension of advertising restrictions to mobile sports wagering licensees, which could be viewed as increasing regulatory burdens on online betting operators and their marketing practices. Potential points of contention include the requirement that video ads keep the problem gambling hotline visible for the entire advertisement, the 15-day deadline to suppress future direct marketing after an opt-out request, and the commission’s authority to require discontinuation of ads. Supporters would likely emphasize consumer protection, transparency, and problem gambling safeguards, while opponents may argue the rules are restrictive or operationally burdensome.

Companion Bills

NY A00382

Same As Expands advertising restrictions for gaming facility licensees and applicants to include mobile sports wagering licensees.

Previously Filed As

NY A00382

Expands advertising restrictions for gaming facility licensees and applicants to include mobile sports wagering licensees.

NY SB1000

Gaming - Sports Wagering - Sports Wagering Facility Licensees

NY A08925

Provides that no advertisement by or on behalf of a mobile sports wagering licensee shall be publicly disseminated during the broadcast of any live sporting event.

NY A09580

Requires mobile sports wagering operators to submit anonymized data to the gaming commission; authorizes the gaming commission to share such data for the purposes of studying the impact of mobile sports wagering on problem gambling.

NY SB1349

GAMING-SPORTS WAGERING LICENSE

NY HB2878

GAMING-SPORTS WAGERING LICENSE

NY SB3232

GAMING-SPORTS WAGERING LICENSE

NY HB5034

GAMING-SPORTS WAGERING LICENSE

NY A10526

Prohibits mobile sports wagering operators or platform providers from permitting, accepting, or facilitating the placement of a sports wager through a mobile application or platform from any individual on a college campus in the state; requires mobile sports betting platforms to implement geofencing restrictions on campuses and properties; limits exposure to gambling for college-aged students; reduces distractions in academic settings.

NY A08928

Prohibits mobile sports wagering operators and mobile sports wagering platforms from allowing more than five deposits from an authorized sports bettor in a twenty-four hour period.

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