New York 2025-2026 Regular Session

New York Senate Bill S06644

Introduced
3/19/25  
Refer
3/19/25  

Caption

Provides for remedies for trademark dilution; allows the court, in its discretion, to enter judgment for an amount of three times such profits and damages and/or reasonable attorneys' fees of the prevailing party.

Summary

Bill S06644 seeks to amend Section 360-l of the New York General Business Law to enhance the legal remedies available for trademark dilution. The proposed changes would allow for injunctive relief in cases of trademark infringement or unfair competition, regardless of whether there is direct competition between the parties or confusion regarding the source of goods or services. Additionally, the bill empowers courts to award damages that could amount to three times the profits and damages incurred, along with reasonable attorneys' fees for the prevailing party.

Impact

If enacted, this bill would strengthen the protections for businesses against trademark dilution in New York State. It would broaden the scope of legal recourse available to businesses whose trademarks are at risk of dilution, potentially leading to more litigation in trademark cases. The amendment could also encourage businesses to invest more in their branding and trademarks, knowing that they have stronger legal protections against dilution.

Sentiment

The sentiment around Bill S06644 appears to be generally supportive among those advocating for stronger trademark protections. However, there may be concerns from some business sectors regarding the implications of increased litigation and the potential for frivolous lawsuits, which could burden smaller businesses.

Contention

Notable points of contention include the potential for increased litigation costs for businesses, particularly smaller entities that may struggle to defend against trademark claims. Critics may argue that the bill could lead to an uptick in lawsuits, while supporters contend that the enhanced protections are necessary to safeguard business reputations and trademarks.

Companion Bills

NY A07718

Same As Provides for remedies for trademark dilution; allows the court, in its discretion, to enter judgment for an amount of three times such profits and damages and/or reasonable attorneys' fees of the prevailing party.

Previously Filed As

NY A02523

Provides for remedies for trademark dilution; allows the court, in its discretion, to enter judgment for an amount of three times such profits and damages and/or reasonable attorneys' fees of the prevailing party.

NY A07718

Provides for remedies for trademark dilution; allows the court, in its discretion, to enter judgment for an amount of three times such profits and damages and/or reasonable attorneys' fees of the prevailing party.

NY A02501

Sets trademark remedies and increases the penalty for willful infringement to three times profits and damages.

NY S08500

Establishes a right of action for the deprivation of constitutional rights; provides for compensatory damages, punitive damages, injunctive and declaratory relief, and reasonable attorney's fees.

NY A09076

Establishes a right of action for the deprivation of constitutional rights; provides for compensatory damages, punitive damages, injunctive and declaratory relief, and reasonable attorney's fees.

NY H0679

Registration of Trademarks

NY SF330

A bill for an act relating to awarding costs and reasonable attorney fees to a prevailing party in a civil action and including effective date and applicability provisions.

NY SR314

A resolution recognizing the importance of trademarks in the economy and the role of trademarks in protecting consumer safety, by designating the month of July as "National Anti-Counterfeiting and Consumer Education and Awareness Month".

NY S0696

Registration of Trademarks

NY A09166

Creates a private right of action for improper debt collection procedures; allows plaintiffs to recover punitive damages and reasonable attorney's fees.

Similar Bills

No similar bills found.