New York 2025-2026 Regular Session

New York Senate Bill S05473

Introduced
2/21/25  
Refer
2/21/25  

Caption

Requires certain disclosures by a developer of virtual tokens in advertisements involving such virtual tokens; provides restrictions concerning advertising.

Summary

Bill S05473 aims to amend the financial services law in New York by introducing new requirements for advertising related to virtual tokens. The bill mandates that any advertisement concerning virtual tokens must disclose the amount of consideration involved, whether past or prospective, and prohibits any misleading or deceptive statements regarding the legality of offering such tokens in New York. It defines 'virtual token' broadly to include cryptocurrencies and digital assets, while excluding certain digital units used in gaming and rewards programs.

Impact

If enacted, this bill would impose stricter regulations on how virtual tokens can be advertised in New York, potentially affecting businesses involved in cryptocurrency and digital asset markets. It would require compliance with new disclosure standards, which may lead to increased transparency for consumers but could also increase operational burdens on developers and advertisers of virtual tokens.

Sentiment

The sentiment surrounding Bill S05473 appears to be cautious, with discussions likely emphasizing the need for consumer protection in the rapidly evolving digital asset space. However, there may also be concerns about overregulation stifling innovation in the virtual token market.

Contention

Notable points of contention may arise from industry stakeholders who argue that the bill could hinder the growth of the virtual token market by imposing stringent advertising restrictions. On the other hand, consumer advocacy groups may support the bill for its focus on transparency and protection against misleading advertisements.

Companion Bills

NY A00391

Same As Requires certain disclosures by a developer of virtual tokens in advertisements involving such virtual tokens; provides restrictions concerning advertising.

Previously Filed As

NY S00360

Requires certain disclosures by a developer of virtual tokens in advertisements involving such virtual tokens; provides restrictions concerning advertising.

NY A00938

Requires certain disclosures by a developer of virtual tokens in advertisements involving such virtual tokens; provides restrictions concerning advertising.

NY A00391

Requires certain disclosures by a developer of virtual tokens in advertisements involving such virtual tokens; provides restrictions concerning advertising.

NY A02318

Requires certain disclosures in advertisements involving virtual tokens.

NY A3040

Prohibits public officials from accepting virtual currency and non-fungible tokens as gifts.

NY S3628

Prohibits public officials from accepting virtual currency and non-fungible tokens as gifts.

NY S07824

Establishes the offenses of virtual token fraud, illegal rug pulls and private key fraud.

NY A06515

Establishes the offenses of virtual token fraud, illegal rug pulls, and private key fraud.

NY A08813

Relates to the regulation of business involving virtual currencies.

NY S1882

Requires State Board of Education meetings to be accessible virtually and in person.

Similar Bills

No similar bills found.