Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.
Summary
Bill S01228 amends the general business law of New York to require advertisements to disclose the use of synthetic performers, which are digitally created assets that emulate human performances. The bill defines terms related to artificial intelligence and generative artificial intelligence, and mandates that any advertisement featuring a synthetic performer must clearly state this fact if the advertiser has actual knowledge of it. Violations of this requirement will incur civil penalties of $1,000 for the first offense and $5,000 for subsequent offenses.
Impact
The bill will impact advertising practices within New York by enforcing transparency regarding the use of synthetic performers in advertisements. It aims to protect consumers from being misled by synthetic representations that could be mistaken for real human performances. This legislation may also influence how companies utilize artificial intelligence in marketing and advertising, ensuring that consumers are informed about the nature of the content they are viewing.
Sentiment
The sentiment around Bill S01228 appears to be cautiously supportive, with discussions highlighting the importance of transparency in advertising. However, there are concerns regarding the practical implications of enforcing such disclosures and the potential impact on creative industries. As there have been no recorded votes or extensive committee discussions available, the overall public sentiment remains somewhat neutral pending further debate.
Contention
Notable points of contention include the definitions of synthetic performers and the enforcement of the disclosure requirement. Some stakeholders argue that the definitions may be too broad or vague, potentially leading to confusion in compliance. Others express concerns about the implications for creative freedom and the advertising industry, fearing that stringent regulations could stifle innovation.
Same As
Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.
Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.
Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.
Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.
Requires advertisements to disclose the use of a synthetic performer; imposes a $1,000 civil penalty for a first violation and a $5,000 penalty for any subsequent violation.
Campaign finance and public disclosure board required to impose fees and civil penalties for various violations, fees and civil penalties allowed to be waived for good cause only in certain circumstances, and annual report required.