New York 2025-2026 Regular Session

New York Assembly Bill A10314

Introduced
2/20/26  

Caption

Relates to prohibiting certain marketing strategies that result in excess waste

Impact

If enacted, A10314 could have a significant impact on how businesses approach their marketing strategies, especially in direct mail campaigns. By limiting the types of materials that can be included in such solicitations, companies may need to reconsider their marketing collateral to avoid penalties under the new law. This change could lead to more environmentally friendly practices within the industry, promoting a less wasteful approach in marketing communications.

Summary

Bill A10314 proposes to amend the general business law in New York by prohibiting certain marketing strategies that lead to excessive waste. Specifically, the bill targets marketing practices where additional materials, such as cards that resemble payment cards, are attached to formal letters soliciting subscriptions to commercial services. The intention is to reduce unnecessary waste generated by these marketing tactics while enhancing consumer protection.

Contention

While the bill has clear goals focused on waste reduction, it may raise concerns among businesses regarding regulatory overreach or the potential limitations on their marketing capabilities. Opponents might argue that such restrictions could hinder their ability to effectively reach consumers and attract new subscriptions, potentially impacting business growth. Furthermore, smaller companies might find it more challenging to adapt to the new regulations compared to larger corporations with more resources.

Companion Bills

No companion bills found.

Previously Filed As

NY S09741

Enacts the "bird safe buildings act" directing the commissioner of general services to incorporate practices and strategies to reduce bird fatality resulting from collisions with certain state-owned or state-leased buildings, and for other purposes; requires the commissioner to develop a design guide that includes features, methods and strategies, and best practices for reducing bird fatalities.

NY A03180

Enacts the "bird safe buildings act" directing the commissioner of general services to incorporate practices and strategies to reduce bird fatality resulting from collisions with certain state-owned or state-leased buildings, and for other purposes; requires the commissioner to develop a design guide that includes features, methods and strategies, and best practices for reducing bird fatalities.

NY A09063

Includes certain companies engaging in hospitality or tourism which primarily promote the sale, marketing, production, harvesting, or use of certain agricultural products or food or drinks in the excelsior jobs program.

NY S08711

Includes certain companies engaging in hospitality or tourism which primarily promote the sale, marketing, production, harvesting, or use of certain agricultural products or food or drinks in the excelsior jobs program.

NY A10679

Requires timely public advertising or marketing of listed residential properties on platforms accessible to the general public; permits non-public marketing only where the seller gives informed, written direction after receiving a standardized state disclosure that clearly explains the risks and tradeoffs of withholding a listing from public marketing.

NY A08459

Clarifies that certain provisions related to statewide opioid settlement agreements shall cover settlements and releases related to any entities involved in the prescription drug marketing, supply and payment chain that may have contributed to the opioid epidemic through illegal conduct.

NY A11226

Authorizes owners of certain condominium units to apply to raise rents in excess of certain guidelines as an alternative to making a hardship application, where such raise is necessary to exceed annual operating expenses by at least 5%.

CT HB05272

An Act Prohibiting Certain Gaming-related Advertising, Marketing And Promotional Activities.

NY A09307

Requires that all new motor vehicles sold at motor vehicle dealerships contain a space saver tire unless certain exceptions apply.

NY S03911

Prohibits public food service establishments operating in the state from providing excess food service items including single-use utensils, condiments, napkins and extra containers, to any customer except upon, and in accordance with, the express request of that customer.

Similar Bills

No similar bills found.