Requires search engines inform users when showing information which was generated using artificial intelligence.
Summary
A09091 would amend New York’s General Business Law to create a new artificial intelligence disclosure requirement for search engines. The bill defines artificial intelligence broadly and requires that when a search engine displays information generated by AI, it must clearly tell the user that the content was AI-generated in plain language, using the same font size as the content itself.
The disclosure must appear both directly above the AI-generated information and as a watermark across the information. The bill also creates a civil penalty of up to $5,000 for violations, and it would take effect 90 days after becoming law.
Impact
The bill would add a new section 399-ss to the General Business Law, expanding state consumer protection rules to cover AI-generated content displayed by search engines. It would impose compliance obligations on search engine operators and potentially on other online platforms that present AI-generated search results or summaries, while giving the state a civil enforcement mechanism through monetary penalties.
Sentiment
The available record suggests cautious interest rather than clear opposition or broad support. The bill was introduced and referred to committee, and later the Assembly Consumer Affairs and Protection Committee voted 9-3 to hold it for consideration, indicating that members saw enough merit to continue reviewing it but had not advanced it. No committee transcript is available, so the public discussion reflected in the record is limited.
Contention
The main points of contention likely concern the scope and practicality of the disclosure mandate. Supporters would view the bill as a transparency and consumer-protection measure aimed at preventing users from mistaking AI-generated information for human-produced content. Critics may question whether the definition of artificial intelligence is too broad, whether the watermark requirement is technically burdensome or visually intrusive, and whether the $5,000 penalty is appropriate for search engine operators and other affected platforms.
Establishes the artificial intelligence training data transparency act requiring developers of generative artificial intelligence models or services to post on the developer's website information regarding the data used by the developer to train the generative artificial intelligence model or service, including a high-level summary of the datasets used in the development of such system or service.
Establishes the artificial intelligence training data transparency act requiring developers of generative artificial intelligence models or services to post on the developer's website information regarding the data used by the developer to train the generative artificial intelligence model or service, including a high-level summary of the datasets used in the development of such system or service.
Enacts the "New York artificial intelligence transparency for journalism act"; requires developers of generative artificial intelligence systems or services to post certain information on the developer's website regarding video, audio, text and data from a covered publication used to train the generative artificial intelligence system or service; allows journalism providers to bring an action for damages or injunctive relief against developers.
Enacts the "New York artificial intelligence transparency for journalism act"; requires developers of generative artificial intelligence systems or services to post certain information on the developer's website regarding video, audio, text and data from a covered publication used to train the generative artificial intelligence system or service; allows journalism providers to bring an action for damages or injunctive relief against developers.
Requires the owner, licensee or operator of a generative artificial intelligence system to conspicuously display a notice on the system's user interface that is reasonably calculated to consistently apprise the user that the outputs of the generative artificial intelligence system may be inaccurate.
Requires the owner, licensee or operator of a generative artificial intelligence system to conspicuously display a notice on the system's user interface that is reasonably calculated to consistently apprise the user that the outputs of the generative artificial intelligence system may be inaccurate.