Prohibits licensees from relying on artificial intelligence for tracking and advertisement purposes and using such artificial intelligence to create personalized advertisements.
Summary
This bill would amend New York’s racing, pari-mutuel wagering and breeding law to prohibit mobile sports wagering licensees from using artificial intelligence to track a bettor’s gambling habits and to create individualized promotions based on those habits. In practical terms, it bars sportsbooks operating on mobile platforms from using AI-driven behavioral profiling to tailor ads, bonuses, or other marketing offers to specific users.
The measure is narrowly focused on mobile sports wagering and does not ban advertising generally; it targets the use of AI for personalization tied to gambling behavior. The bill would take effect immediately if enacted, adding a new restriction to the regulatory framework governing licensed mobile sports betting operators in New York.
Impact
The bill would add a new paragraph to section 1367-a of the racing, pari-mutuel wagering and breeding law, creating an explicit statutory prohibition on AI-based tracking and individualized promotional advertising by mobile sports wagering licensees. It would affect licensed sportsbooks, their marketing practices, and any vendors or platforms used to analyze bettor behavior for targeted promotions. The law would likely require operators to revise data analytics, customer segmentation, and advertising systems to avoid prohibited AI uses.
Sentiment
Based on the bill text and caption, the measure appears to reflect a consumer-protection and responsible-gaming approach, with an emphasis on limiting intrusive or manipulative marketing in the sports betting market. Because there are no committee transcripts or recorded votes provided, there is no direct evidence of debate or opposition in the available record. The overall framing suggests concern about the use of AI in gambling advertising rather than support for expanded wagering practices.
Contention
The main point of contention is likely to be whether the bill appropriately limits harmful targeted advertising or whether it unduly restricts lawful marketing and business analytics used by mobile sports wagering operators. Supporters would likely focus on privacy, responsible gambling, and preventing exploitation of bettors through AI-driven profiling. Opponents, if any, would likely argue that the restriction is overly broad, difficult to define or enforce, or could interfere with legitimate promotional practices and competition among licensed operators.
Establishes certain limits on sports betting for both mobile and casino sports betting to include advertisements and wager limits; prohibits the use of credit cards to make deposits on mobile sports betting.
Prohibits transcripts being made from video conference meetings by artificial intelligence without conspicuous disclosure during such meeting that such meeting may be transcribed by artificial intelligence.
Requires covered businesses to annually report to the department of labor regarding the impact of artificial intelligence on hiring and the nature of artificial intelligence use for the previous year; requires the department of labor to file an annual report on the impact of artificial intelligence on hiring and the nature of artificial intelligence use in the state; establishes penalties for covered business that fail to submit such reports.
Requires covered businesses to annually report to the department of labor regarding the impact of artificial intelligence on hiring and the nature of artificial intelligence use for the previous year; requires the department of labor to file an annual report on the impact of artificial intelligence on hiring and the nature of artificial intelligence use in the state; establishes penalties for covered business that fail to submit such reports.