Requires mobile applications on cell phones, smart phones and tablets that offer a subscription service provide an option to cancel the subscription on its application and have the option posted in a clear and conspicuous format.
Summary
This bill would amend New York’s General Business Law to require mobile application providers on cell phones, smartphones, and tablets that use subscription models with automatic renewal to give consumers a way to cancel the subscription directly through the app. It also requires the app to display, in a clear and conspicuous manner, a direct link or button for terminating the automatic renewal subscription.
The bill defines the covered devices and services and limits its scope to third-party mobile applications used on consumer electronic devices connected to wireless telephone service. It excludes applications primarily used to complement subscriptions tied to access to a physical business location, such as services where the subscription is mainly associated with an in-person venue or facility. The bill would take effect 90 days after becoming law, with immediate authorization for any necessary implementing regulations.
Impact
The bill would add a new section 527-b to the General Business Law, creating a statutory requirement for certain mobile app subscription services to offer in-app cancellation and a visible cancellation mechanism. It would affect app developers, digital service providers, and subscription-based businesses operating on mobile devices in New York, while giving consumers a more direct method to end automatic renewals. The measure would not apply to apps primarily supporting subscriptions for physical business locations, narrowing its reach to digital-first services.
Sentiment
Based on the bill text and the limited context provided, the measure appears consumer-protection oriented and likely intended to reduce friction in canceling subscriptions. There is no recorded committee debate or vote history in the materials provided, so no formal opposition or support can be identified from the available record. The overall framing suggests a favorable policy approach toward transparency and consumer choice in digital subscriptions.
Contention
The main potential point of contention is the burden the bill places on mobile application providers and subscription businesses to build and maintain in-app cancellation functionality and prominent cancellation links or buttons. Another possible issue is the scope of the exemption for apps tied to physical business locations, which may raise questions about which services qualify for exclusion and whether similar subscription models are treated differently. Because there are no transcripts or votes provided, no specific lawmakers, stakeholders, or organized opposition can be identified from the record.
Same As
Requires mobile applications on cell phones, smart phones and tablets that offer a subscription service provide an option to cancel the subscription on its application and have the option posted in a clear and conspicuous format.