New York 2025-2026 Regular Session

New York Assembly Bill A06974

Introduced
3/18/25  
Refer
3/18/25  

Caption

Enacts the "Stop Addictive Feeds Exploitation (SAFE) for all act"; requires a setting which allows a social media user to turn off algorithmic recommendations and other notifications; prohibits the use of dark patterns to subvert choice or inhibit users from accessing certain mechanisms.

Summary

The "Stop Addictive Feeds Exploitation (SAFE) for All Act" aims to amend the general business law in New York by introducing regulations that govern addictive social media platforms. The bill defines 'addictive feeds' and 'algorithmic recommendations' and mandates that operators of such platforms provide users with the ability to turn off these features. Additionally, it prohibits the use of 'dark patterns'—design elements that manipulate user behavior—thereby ensuring that users can easily exercise their rights regarding notifications and access to content.

Impact

If enacted, this bill will significantly alter the operational landscape for social media platforms in New York. It will require these platforms to implement user-friendly settings that allow users to control their engagement with algorithmic recommendations and notifications. This legislation aims to enhance user autonomy and protect minors from potentially harmful addictive behaviors associated with social media use. Furthermore, the Attorney General will have the authority to enforce compliance and impose penalties for violations, which could lead to increased accountability among social media operators.

Sentiment

The sentiment surrounding the bill appears to be cautiously optimistic, with advocates emphasizing the need for user protection and autonomy in the digital space. However, there may be concerns from social media companies about the potential operational burdens and implications for user engagement metrics. The absence of recorded votes or committee discussions suggests that the bill's reception is still being gauged among lawmakers and stakeholders.

Contention

Notable points of contention may arise from social media companies regarding the feasibility of implementing the required settings and the potential impact on their business models. Advocates for user rights and mental health may argue that the bill does not go far enough in protecting users, particularly minors, from addictive behaviors. Conversely, some lawmakers may express concerns about overregulation and its effects on innovation within the tech industry.

Companion Bills

NY S04506

Same As Enacts the "Stop Addictive Feeds Exploitation (SAFE) for all act"; requires a setting which allows a social media user to turn off algorithmic recommendations and other notifications; prohibits the use of dark patterns to subvert choice or inhibit users from accessing certain mechanisms.

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