New Jersey 2024-2025 Regular Session

New Jersey Senate Bill S3822

Introduced
10/24/24  

Caption

Requires online program manager providing marketing services for institution of higher education or proprietary institution licensed to offer academic degrees to self-identify as third party to prospective students.

Impact

The bill supplements Title 18A of the New Jersey Statutes and establishes that any violation of the self-identification requirement constitutes an unlawful practice under the New Jersey Consumer Fraud Act. This brings additional scrutiny to the marketing methods employed by online program managers and ensures prospective students receive accurate information regarding their educational options. The legislation is a response to growing concerns about misleading advertising in the education sector and aims to empower students with clearer information as they navigate their academic choices.

Summary

Senate Bill S3822, introduced in New Jersey, addresses the marketing practices of online program managers that provide services for institutions of higher education or proprietary institutions licensed to offer academic degrees. The bill mandates that such online program managers must clearly identify themselves as third-party entities separate from the institutions they represent during any communication with prospective students. This disclosure is intended to promote transparency in the marketing practices associated with higher education.

Contention

Notably, this legislation may spark debates over the balance between regulation and the autonomy of institutions of higher education in selecting and partnering with online program managers. Critics may argue that while transparency is crucial, overly stringent regulations could hinder the marketing capabilities of these institutions and their ability to effectively reach and engage prospective students. Proponents, however, emphasize the necessity for ethical marketing practices in an industry that is increasingly shifting toward online education opportunities.

Companion Bills

NJ S1113

Carry Over Requires online program manager providing marketing services for institution of higher education or proprietary institution licensed to offer academic degrees to self-identify as third party to prospective students.

Previously Filed As

NJ S2859

Requires online program manager providing marketing services for institution of higher education or proprietary institution licensed to offer academic degrees to self-identify as third party to prospective students.

NJ S3776

Requires certain institutions of higher education and degree-granting proprietary institutions to submit certain documentation on online program managers to Secretary of Higher Education.

NJ S3750

Requires institutions of higher education and proprietary degree-granting institutions that have agreements with online program managers to disclose online program information.

NJ S3912

Concerns incentive compensation and contracts between online program management companies and institutions of higher education and certain proprietary institutions.

NJ A2138

Concerns incentive compensation and contracts between online program management companies and institutions of higher education and certain proprietary institutions.

NJ S1480

Requires undergraduate students to file degree plan and requires institutions of higher education and certain proprietary institutions to develop pathway systems to graduation.

NJ S3300

Provides that former law enforcement officers who retired due to disability are eligible to receive tuition assistance to attend public institution of higher education or proprietary institution licensed to confer academic degrees.

NJ A1293

Provides that former law enforcement officers who retired due to disability are eligible to receive tuition assistance to attend public institution of higher education or proprietary institution licensed to confer academic degrees.

NJ S3360

Requires proprietary degree-granting institutions to disclose status as for-profit business; requires institution of higher education and proprietary degree-granting institution to disclose accreditation status.

NJ A1327

Requires institutions of higher education and certain proprietary institutions to notify Higher Education Student Assistance Authority of approved federal borrower defense loan discharge.

Similar Bills

CA AB850

Institutional Debt Transparency Act.

NJ A2359

Requires undergraduate students to file degree plan and requires institutions of higher education and certain propriety institutions to develop pathway systems to graduation.

NJ S1480

Requires undergraduate students to file degree plan and requires institutions of higher education and certain proprietary institutions to develop pathway systems to graduation.

CA AB2771

California Private Postsecondary Education Act of 2009.

NJ S1504

Establishes process for merger or consolidation of public institution of higher education with other institutions of higher education or certain proprietary institutions; requires executive and legislative approval of merger or consolidation.

NJ A2133

Establishes process for merger or consolidation of public institution of higher education with other institutions of higher education or certain proprietary institutions; requires executive and legislative approval of merger or consolidation.

TX HB5180

Relating to the issuance of a diploma to a student graduating from a public institution of higher education that has undergone a merger, acquisition, or name change.

CA AB1098

California Education Interagency Council.