North Carolina 2025-2026 Regular Session

North Carolina Senate Bill S420

Introduced
3/24/25  

Caption

Redirect Lottery Advertising for Foster Care

Summary

Senate Bill 420 would change how the North Carolina Education Lottery may spend money and how lottery advertising is treated under state law. The bill removes the Lottery Commission’s authority to use lottery revenues for advertising expenses and states that public funds may not be used for lottery advertising. It also keeps and reinforces existing advertising rules aimed at responsible gaming, including disclosures, limits on misleading content, and restrictions on targeting minors or using elected officials’ names or images on tickets. The bill also redirects lottery money that would otherwise support advertising into Department of Health and Human Services programs. Under the bill, $31 million annually would be transferred to DHHS, with $1 million for gambling addiction education and treatment and $30 million for foster care programs. The bill also continues a $2.1 million annual transfer to the Department of Public Safety’s Alcohol Law Enforcement Division for gambling enforcement activities. The act would take effect July 1, 2025.

Impact

If enacted, the bill would amend several provisions in Chapter 18C of the General Statutes governing the state lottery, especially G.S. 18C-114, G.S. 18C-130, and G.S. 18C-163. It would eliminate lottery advertising as an allowable lottery expense, prohibit the Commission from expending public funds on lottery advertising, and redirect those dollars to DHHS for foster care and gambling addiction services. The bill would also preserve existing lottery advertising and game-design restrictions, while clarifying the funding structure for enforcement and social-service transfers tied to lottery revenues.

Sentiment

The bill’s overall tone is policy-driven and reform-oriented, with a clear emphasis on shifting lottery-related spending away from promotion and toward child welfare and behavioral health. Based on the bill text and the absence of recorded committee debate or votes in the provided materials, there is no documented opposition or support in the record here, but the proposal itself suggests a favorable view of using lottery proceeds for foster care rather than advertising. The title and structure indicate an intent to frame the change as a redirection of resources to public-benefit programs.

Contention

The main point of contention is likely the elimination of lottery advertising funding, since that could affect lottery sales, retailer promotion, and the Commission’s marketing strategy. Another potential issue is the reallocation of funds to foster care and gambling treatment, which may draw questions about whether lottery revenues should be used for those purposes and whether the new funding levels are sufficient or sustainable. The bill also preserves and tightens restrictions on advertising content, which could be debated by lottery administrators, retailers, and advocates concerned about responsible gaming versus revenue generation.

Companion Bills

No companion bills found.

Previously Filed As

NC SB780

Relating to advertising by licensed limited video lottery retailers

NC HB3154

Relating to advertising by licensed limited video lottery retailers and licensed limited video lottery operators

NC S402

Allow Lottery Winners To Be Confidential

NC H401

Allow Lottery Winners to be Confidential

NC S1042

Child Welfare/Foster Care/Child Care Funding

NC SB01237

An Act Concerning The Connecticut Lottery Corporation And Delinquency Assessments, Ticket Distribution Services, Occupational Licenses, Prohibited Advertising Practices And Lottery Ticket Redemption.

NC H0753

State Lotteries

NC HB753

State Lotteries:

NC S273

To reduce lottery littering

NC S0530

State Lotteries

Similar Bills

CA SB1050

False advertising: synthetic performers.

CA AB2717

Outdoor advertising displays: arenas: exemptions.

CA SB783

Outdoor advertising displays: redevelopment agency project areas.

CA AB840

Outdoor advertising displays: redevelopment agency project areas.

HI SB2733

Relating To Liquor.

CA AB770

Advertising displays: City of Los Angeles: exemption: ordinance.

CA SB1228

Advertising displays: exemptions: redevelopment agency projects.

AZ HB2179

Marijuana; advertising; restrictions