Michigan Senate Bill SR0119

Michigan 2025-2026 Regular Session

• Introduced: 5/7/26

Caption

A resolution to designate May 2026 as Pure Michigan Month.

Summary

Senate Resolution 119 is a commemorative resolution designating May 2026 as “Pure Michigan Month.” The resolution celebrates the Pure Michigan tourism brand as a long-running and highly successful marketing campaign that promotes the state’s natural attractions, cultural assets, and regional identity. It highlights the brand’s presence in advertising, highway signs, and license plates, and frames the campaign as a symbol of state pride and a driver of travel to Michigan. The resolution cites economic figures to emphasize the importance of tourism to Michigan, including the claim that the Pure Michigan campaign influenced more than 789,000 leisure trips in 2024, generated $1.3 billion in visitor spending, and produced more than $79 million in state tax revenue. It also notes that Michigan’s tourism industry generated $54.8 billion in economic impact in 2024 and supports one out of every 17 jobs in the state. The measure does not create or amend regulatory law; instead, it formally recognizes a month-long observance and praises the campaign’s role in promoting tourism, local businesses, and regional partners.

Impact

SR 119 has no direct effect on the Michigan Compiled Laws and does not impose new duties, funding requirements, or regulatory changes. Its legal impact is limited to a Senate declaration recognizing May 2026 as Pure Michigan Month and affirming the Legislature’s support for the state tourism brand. The practical effect is symbolic, but it may help reinforce public awareness of tourism promotion and the state’s economic reliance on visitor spending.

Sentiment

The overall sentiment around the resolution is strongly positive and celebratory. The bill text is written in promotional language that emphasizes pride in Michigan’s identity, the success of the Pure Michigan brand, and the economic value of tourism. No committee testimony or recorded votes were provided, but the resolution itself suggests broad support for honoring a well-known state marketing campaign and encouraging travel within Michigan.

Contention

No explicit opposition or controversy is reflected in the available materials. Because the measure is a nonbinding resolution, there is little apparent policy conflict; it is primarily ceremonial and promotional. Any potential point of discussion would likely center on the use of state recognition for a branding campaign and the economic claims cited in support of it, but no dissenting views, amendments, or vote splits are included in the record provided.