Michigan House Bill HB5771

Michigan 2025-2026 Regular Session

• Introduced: 3/19/26
• Refer: 3/19/26

Caption

House Bill 5771 of 2026

Summary

House Bill 5771 aims to amend the Michigan Consumer Protection Act by expanding the definition of unlawful trade practices. The bill introduces new provisions to combat deceptive practices in commerce, including surveillance pricing, which is defined as offering customized prices based on personally identifiable information collected through electronic means. The bill also outlines various unfair practices, such as false advertising, misleading representations, and coercive sales tactics, thereby enhancing consumer protections and providing a clearer framework for enforcement by the Attorney General.

Impact

If enacted, HB5771 would significantly strengthen consumer protection laws in Michigan by explicitly prohibiting a wider range of deceptive and unfair practices in trade and commerce. This includes the prohibition of surveillance pricing, which could impact how businesses price their goods and services. The bill would also empower the Attorney General to take action against violators, potentially leading to increased accountability for businesses and greater protection for consumers against unfair practices.

Sentiment

The sentiment surrounding HB5771 appears to be generally supportive among consumer advocacy groups, who view the bill as a necessary step to enhance consumer protections. However, there may be concerns from businesses regarding the implications of stricter regulations and the potential costs associated with compliance. The lack of recorded votes or committee discussions suggests that the bill's reception may still be developing as it progresses through the legislative process.

Contention

Notable points of contention may arise from the business community, particularly regarding the provisions related to surveillance pricing and the expanded definitions of unfair practices. Businesses may argue that these regulations could hinder their ability to compete and innovate in the marketplace. Additionally, there may be discussions about the balance between consumer protection and the operational flexibility needed by businesses to respond to market demands.