HB3021 would amend the Illinois Consumer Fraud and Deceptive Business Practices Act to make it an unlawful business practice to use a chatbot, artificial intelligence agent, avatar, or similar computer technology in a consumer-facing commercial transaction without clearly and conspicuously disclosing that the consumer is interacting with AI rather than a human representative. The bill applies when the interaction could mislead a reasonable consumer into believing they are speaking with a person, and it does not require proof that the consumer was actually deceived or harmed.
The measure is aimed at AI-driven customer service, sales, and other business communications where automated systems may be presented in a human-like way. It would add a new section to the Consumer Fraud and Deceptive Business Practices Act and take effect January 1, 2026. By tying nondisclosure of AI identity to consumer fraud law, the bill would create a state-level disclosure requirement for businesses using conversational AI in Illinois.
Impact
HB3021 would expand Illinois consumer protection law by expressly prohibiting deceptive AI disclosure practices in commercial interactions. It would give regulators and private litigants a statutory basis to challenge businesses that use chatbots or similar systems without clearly identifying them as artificial intelligence, even if no actual consumer injury is shown. The bill would affect businesses, call centers, online retailers, service providers, and any other entity using conversational AI with consumers, while reinforcing disclosure obligations under the Consumer Fraud and Deceptive Business Practices Act.
Sentiment
Based on the bill text and available context, the measure appears to be framed as a consumer-protection bill with a straightforward anti-deception purpose. There are no committee transcripts or recorded votes provided, so there is no documented legislative debate or opposition in the supplied materials. The caption and structure suggest a generally protective posture toward consumers and transparency in AI use.
Contention
The main potential point of contention is the scope of the disclosure requirement: businesses using AI in customer interactions may view the bill as imposing compliance burdens or creating uncertainty about what counts as a clear and conspicuous notice. Another possible issue is the bill’s broad standard, which focuses on whether an interaction may mislead a reasonable consumer, rather than requiring proof of actual deception. No specific opposing arguments or supporters are identified in the provided record.
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