Transcript Highlights:

• However, 14.4% of Strong Workforce students in the Central Valley, or Mother Lode, are in information
• As California confronts rapid economic shifts and rising workforce demands, the Strong Workforce Program
• and career workforce training.
• Bill's going to share some more information specifically around some of the workforce training development
• We're training the workforce needed to protect our communities and our natural resources.

Summary: The hearing opened the Select Committee on Effective Postsecondary Career, Technical Education, and Workforce Development Programs at Santa Ana College, with Assemblymember Mike Fong emphasizing the need for affordable, accelerated pathways into high-demand careers and noting his bill AB 1098 creating the California Interagency Education Council. Chancellor Marvin Martinez welcomed the committee and urged changes to AB 927 to remove the “duplication” barrier for community college bachelor’s degrees, arguing that applied baccalaureate programs can lead to high-wage jobs and expand access for low- and middle-income students. The first panel focused on statewide workforce trends and policy. California Community Colleges Vice Chancellor Anthony Cordova highlighted credit for prior learning, Strong Workforce funding, dual enrollment, and apprenticeship growth, asking the Legislature to restore and increase Strong Workforce funding and expand applied baccalaureate degrees. LAEDC’s Josep Bilayo described regional labor market data showing growth in health care, education, construction, bioscience, and clean energy, while stressing the need for employer-led, data-driven programs, wraparound supports, and flexible funding. Andrew Gonzalez of the Building and Construction Trades Council argued that registered apprenticeship must be paid, combine classroom and on-the-job training, and end in a portable credential; he also promoted apprenticeship readiness programs, community workforce agreements, and stronger exposure to trades starting in K-12. Eric Morrison Smith of the Alliance for Boys and Men of Color discussed the California Opportunity Youth Apprenticeship Grant Program and related youth apprenticeship recommendations, including bridge programs, intermediary infrastructure, reduced employer barriers, and better coordination of state funding. A later panel highlighted Santa Ana College’s fire technology and firefighting academy programs. President Annabelle Neri and Vice President Jeffrey Lamb said the college is one of the state’s largest fire training providers, with strong partnerships with local fire agencies, law enforcement, and the U.S. Forest Service, and with high job placement and six-figure starting salaries for some graduates. They also described related certificates, advanced officer training, wellness services, and workforce preparation such as mock interviews and sponsorships. Throughout the hearing, members and panelists repeatedly stressed the importance of aligning education with labor market demand, expanding apprenticeships and work-based learning, and using regional collaboration to connect students to living-wage careers.

Transcript Highlights:

• The first is the resources, normal growth, information. resources, normal growth, refresh, laptops, desktops
• Yes. resources.
• resources you need?
• That's your workforce.
• This is a workforce issue.

Keywords: 1184, house, all

Transcript Highlights:

• In the most recent information of you, In the most recent information available, also I wanted to mention
• It's a workforce issue.
• It's the largest affordable and workforce—I'll say affordable, attainable workforce—housing community
• , but also other resources.
• Proximity to not only general resources, but also other resources that are important to the families

Summary: The committee met to hear a panel on workforce and attainable housing, with presentations from Florida Housing Finance Corporation, Pensacola Habitat for Humanity, Wendover Housing Partners, the City of Tallahassee, and Escambia County. Speakers described how state and local tools such as SHIP, the Live Local Act, land trusts, accessory dwelling units, infill development, and public-private partnerships are being used to expand housing supply and preserve long-term affordability. Several panelists emphasized that housing demand is rising across income levels, that workforce households often need subsidy to buy or rent, and that housing location, transportation access, and proximity to jobs and services are critical. They also highlighted challenges including rising construction costs, limited land, insurance, NIMBY opposition, and the need for more flexible financing tools and employer participation. Members asked about area median income thresholds, whether current programs are reaching the households most in need, and what additional tools might help. Florida Housing said its traditional rental programs generally serve households at or below 60% AMI, while need is increasingly reaching up to 80% AMI statewide and higher in some regions; staff also provided examples of AMI levels by county. Other discussion focused on the impact of local government opt-outs, tax abatements, corporate ownership of single-family homes, insurance costs, Fortified construction standards, and whether bonuses or other income calculations can unintentionally disqualify applicants. Panelists urged more political will, more local flexibility, and additional incentives for employers and landowners to support housing near jobs. The committee also used an anonymous interactive polling exercise, and members identified partnerships, SHIP funding, local government action, cost, and insurance as key issues. In closing, the chair said the committee would continue a member-driven process and likely hold a workshop on housing-related topics. No formal votes or bills were taken up in the meeting, and the session adjourned after the discussion.

Transcript Highlights:

• Providing resources, but also as we look to modernize our workforce system and think about the needs
• They have to provide more information and more information.
• And, you know, I think you mentioned workforce and investments in workforce.
• One of the resources... This is...
• informed.

Keywords: 995, all

Summary: The Joint Committee on Ways and Means held a public FY27 budget hearing at Barnstable Town Hall, with opening remarks emphasizing the Cape and Islands’ seasonal infrastructure, housing, transportation, workforce, and digital needs. The hearing began with testimony from the Executive Office of Labor and Workforce Development, which outlined the Healey-Driscoll administration’s budget priorities for job training, apprenticeship, youth employment, reentry programs, and unemployment insurance modernization. The secretary highlighted proposed funding for the Workforce Competitiveness Trust Fund, Career Technical Initiative, YouthWorks, reentry workforce development, and services for young adults with disabilities, along with a proposal to streamline youth work permits. Members also discussed the unemployment trust fund, the COVID assessment on employers, rising unemployment, and the need to improve DUA customer service and claims processing. Committee members asked about job seeker barriers such as child care, housing, transportation, and out-migration of young workers, as well as how to keep Cape Cod graduates and seasonal workers in the region. The administration said its strategy is to pair training with broader affordability investments and to expose students to career pathways earlier, including through middle school, early childhood STEM, YouthWorks, pre-apprenticeships, and Building Pathways. Senators and representatives also raised concerns about regional funding disparities, especially for Hampshire Franklin MassHire, and the administration said it is reviewing MassHire funding and service equity through a policy committee and statewide workforce board. On unemployment assistance, officials reported major improvements in wait times and claims processing, but said they are still working through backlogs and staffing challenges while maintaining program integrity. The committee then heard testimony from the Executive Office of Economic Development. The secretary described House 2 as a fiscally restrained budget with no new taxes or fees, while preserving core programs and using the Mass Leads Act tools to support competitiveness. EOED’s proposal included funding for the Community One Stop for Growth, rural economic development, social enterprise operating grants, regional economic development organizations, the Workforce Investment Trust Fund, Community Workforce Partnerships, Pathmaker, advanced manufacturing training, life sciences, innovation vouchers, AI initiatives, small business assistance, and tourism and live theater support. The Office of Consumer Affairs and Business Regulation also testified on its FY27 request, focusing on consumer protection, licensing, banking, insurance, and public safety regulation. No votes were taken during the hearing.

Transcript Highlights:

• science centers and museums and informal science centers and museums and informal experiences<00
• <00:15:21.880> thank future of Minnesota's Workforce thank future of Minnesota's Workforce
• provide us some additional information provide us some additional information that<00:31:24.000>
• named Workforce One.
• to is named that we report information to is named Workforce<01:04:19.520> one<01:04:20.520><

Keywords: 1187, senate, all

Transcript Highlights:

• However, it's really an opportunity also to consolidate resources in a better way to share information
• resources.
• Really, some of the resources are the same resources we've... resources are the same resources we've
• Department of Workforce.
• Using that information to drive funding, decision-making, and resources and how they're allocated.

Keywords: 924, joint, all

Transcript Highlights:

• That we need to address in our workforce programs and the like.
• shortage and for publicly sharing this information.
• So, in the workforce realm, HCAI seeks to expand and develop a health workforce that reflects California's
• And all of our healthcare workforce programs have three goals.
• The HPD does include various types of information required to pay health care claims, including information

Keywords: 988, house, all

Transcript Highlights:

• I do not have that information, but we can get the appropriate information back to you.
• I don't know how the resources would compare. I don't know how the resources would compare.
• Initiative four is the workforce initiative. The workforce initiative.
• The Chair recognizes Mariana Vega, Director of Labor Market and Career Information with the Texas Workforce
• If we want to rebuild and strengthen the Texas health care workforce for the future, Respect for informed

Keywords: 1184, house, all

Transcript Highlights:

• A biennial assessment of regional labor market data will help inform regional workforce development and
• investments in education and workforce development.
• More information about outcomes for students will help us be more responsive and well-informed about
• More information about outcomes for students will help us be more responsive and well-informed about
• needs of our workforce.

Summary: The Senate Education K-16 Committee heard Senate Bill 1961, which would expand reporting on post-secondary outcomes and workforce data, including employment, earnings, regional labor demand, and credentials of value. Senator Bettencourt said the bill is intended to close data gaps and improve alignment between education programs and workforce needs. Witnesses from Opportunity Austin, Texas 2036, Samsung Austin Semiconductor, and the Fort Worth workforce community testified in support, saying better data would help students, parents, schools, employers, and regional economic development efforts. After questions from members about regional workforce pipelines and semiconductor talent needs, public testimony closed and SB 1961 was left pending. The committee then took up several pending bills and reported them favorably, including SB 1325, SB 604, SB 1832, SB 747, SB 2185, and SB 2395, with committee substitutes adopted where needed. SB 1325 was amended to remove the DSHS commissioner’s authority to issue standing orders for respiratory distress medication in schools. SB 1832, relating to school transfer or private-school funding options for students victimized by a public school employee, and SB 747, relating to intimate visual material policies, were both advanced on recorded votes. SB 2185, on the bilingual education allotment, was initially moved to a local calendar but was later backed up and reported to the full Senate after a fiscal note was noted. SB 2395, on school district general obligation bonds, was also reported favorably and then moved to the local and uncontested calendar. The committee also heard SB 646, which would expand the Mental Health Professional Loan Repayment Program to additional professions, increase award amounts, and add stipends for rural and bilingual service. Senator West said the bill responds to mental health workforce shortages and inflation. The Texas Counseling Association supported the measure, and a Hogg Foundation representative said participation has grown sharply since prior changes. SB 646 was left pending. The committee also heard SB 2647, which would create a Texas state accrediting agency and interim oversight system for higher education accreditors; supporters from the Texas Public Policy Foundation and a massage school owner argued it would improve accountability and reduce accreditor overreach, while Senator Menendez raised concerns about effects on law and medical school accreditation and student opportunities. SB 2647 was left pending. Finally, the committee heard SB 2786, which would exempt first responders from the Texas Success Initiative entrance exam, and SB 2615, which would standardize remote-work policies across public higher education institutions. The Texas State Association of Firefighters supported SB 2786, saying it would remove an extra step for career advancement; the bill was left pending because the committee substitute had not yet been adopted. SB 2615 was presented as a way to ensure more consistent in-person staffing expectations while preserving exceptions for illness, disability, and some non-teaching roles; it too was left pending. The committee then recessed subject to the call of the chair.

Transcript Highlights:

• Development Board, and the Workforce Services Branch, which oversees the Workforce Innovation Opportunity
• Workforce Program.
• So, within the K-12 Strong Workforce Program and Community College Strong Workforce Program, to the extent
• California Volunteers has shared information with us.
• For the record, this item is information only.

Keywords: 988, house, all

Transcript Highlights:

• in terms of Workforce in terms of Workforce Development<00:05:26.000> i'<00:05:26.160>
• people have entered that information people have entered that information into<00:10:22.079>
• available as open educational resources available as open educational resources so<00:14:32.920>
• <00:14:47.279> just where open educational resources just where open educational resources
• access a range of support resources access a range of support resources those<00:18:48.960> resources

Keywords: 919, house, all

Summary: Minnesota State Colleges and Universities presented an overview of the system and several budget riders. Board Chair George Soul described the system’s structure, noting 26 colleges and seven universities governed by a 15-member board, and emphasized that Minnesota State serves about 270,000 students annually, including many students of color, adult learners, Pell-eligible students, first-generation students, and veterans. He highlighted the system’s workforce role, saying it offers more than 4,000 programs, extensive employer partnerships, and that 86% of graduates find jobs in their field or a related field. He then turned the presentation over to system staff to discuss specific funding requests. Associate Vice Chancellor Kim Lynch focused on the Z-degree textbook program, which supports zero-textbook-cost courses and degrees. She said prior legislative support has produced about $3.1 million in savings in academic year 2024 and more than $12.6 million in aggregate savings, with 10 colleges now offering Z degrees and 12 more on track or exploring implementation. She described the program’s use of open educational resources, instructional design support, and library resources to fill gaps where free materials are not available, and said students save roughly $7 to $10 for every $1 invested. Members praised the program and asked about its expansion. Associate Vice Chancellor Paul Shepard discussed student support funding, including a centralized basic needs resource hub, the Mantra Health mental health platform, and the emergency grant program. He said student surveys showed significant food, housing, and homelessness insecurity, and that the basic needs hub has served over 2,400 students with a 97% positive response rate. He said Mantra provides telecounseling, peer support, self-paced courses, and crisis support, and clarified in response to questions that it is not AI-driven and does not sell student data; general usage data is collected, and follow-up with campus counselors occurs only at the student’s request. He also said the emergency grant program has distributed over $3 million to more than 4,800 students, with grants averaging just under $700, and that campuses use application review and recordkeeping to manage repeat requests. Members asked about counselor staffing, data privacy, and grant safeguards. The final item addressed sexual assault reporting and prevention funding. System staff said the appropriation supports technology infrastructure for statutory reporting, case management for investigations, campus prevention training, and professional development for Title IX coordinators and related staff. They noted that the statutory student training requirement is funded by individual colleges and universities, not by this appropriation. No formal votes were taken in the portion of the meeting provided.

Transcript Highlights:

• Well, my co-presenters up here really teed up the workforce, the importance of the workforce for me,
• , and we need more, better access to information, and we need more ways to access that information.
• A resource guide, adopting families in the area, and also, on the workforce front, collecting and donating
• Workforce, workforce, workforce. I want to go back to what you said earlier.
• We can't talk about quality if we don't talk about workforce, workforce, workforce.

Summary: The Assembly Budget Subcommittee on Human Services held a hearing on developmental services, rehabilitation, and related supports, with no votes taken. The first major topic was the Master Plan for Developmental Services. Administration officials described a year-long, community-driven process that included a steering committee, work groups, and statewide engagement sessions, and said the final draft would be released that Friday with about 170 recommendations. The Department of Developmental Services said the plan would inform future work, but did not offer a detailed implementation roadmap. The LAO said the plan contains significant policy and budget implications, may require statutory changes, and needs further analysis to turn recommendations into actionable proposals. Advocates and regional center representatives urged the Legislature and administration to avoid letting the plan sit on a shelf, called for prioritization and ongoing stakeholder oversight, and emphasized the need to address equity, workforce, service coordination, and cross-system collaboration. The chair said he wanted to work with the LAO on trailer bill language and future reporting to create a clearer path forward. The second topic was the Office of Employment First and competitive integrated employment. Administration witnesses said California has ended subminimum wage under SB 639, but that moving people into competitive integrated employment remains a major priority. They described existing efforts such as DDS’s coordinated career pathways pilot, paid internships, job development services, benefits counseling, and DOR’s career counseling and referral services, along with pilot projects in San Diego and Orange County. The State Council on Developmental Disabilities and advocates argued that employment outcomes have remained stuck at roughly 15% and that a dedicated Employment First Office is needed to coordinate across agencies, align goals, and improve outcomes. The LAO recommended regular legislative oversight on people transitioning out of subminimum wage and asked for technical assistance on coordinated career pathways. The chair criticized the administration’s decision to effectively eliminate funding for the office, requested a detailed implementation timeline and quarterly transition reports, and said the committee would continue pressing for the office to be implemented. The final issue was respite services, utilization trends, and access. DDS reported that in-home respite use and spending have risen sharply over several years, with about 150,000 people using respite in 2023-24 and expenditures reaching about $1 billion. Officials said access depends on families knowing the service exists, service coordinators identifying need, and having enough providers, especially in rural and linguistically diverse communities. The San Diego Regional Center said utilization generally mirrors statewide trends, but access is stronger in some areas, such as Imperial County, where families often prefer family-directed or agency-supported models that allow them to hire trusted workers. Committee members emphasized the importance of respite for family health and caregiver well-being, asked whether service coordinators are asking practical questions about sleep and stress, and discussed the need for better identification of complex behavioral and medical needs. DDS said a standardized family support tool and updated IPP process are intended to improve consistency, transparency, and person-centered assessment for respite and related services.

Transcript Highlights:

• Volpe, you are recognized to give us an update on the workforce information systems, otherwise known
• Volpe, you are recognized to give us an update on the workforce information systems, otherwise known
• The onboarding of additional staff augmentation resources to support all workforce partner agencies with
• The onboarding of additional staff augmentation resources to support all workforce partner agencies with
• , I can access your information.

Summary: The subcommittee heard updates on several state technology modernization efforts, beginning with the Florida Division of Emergency Management’s Enterprise Business Solution (DEMS). FDEM said DEMS is about 50% complete, with some grants and finance functions already live, and is intended to replace manual disaster and grants processing with a cloud-based system. Officials described faster reimbursement timelines after recent storms, major return-on-investment claims, and a planned final phase focused on design, testing, communications, data governance, and additional functionality. Members asked about the total cost, the role of Florida Digital Service, deliverables-based contracting, and how much of the system is live; FDEM said the project is expected to cost about $16 million to $16.8 million and finish by June 2027, with some follow-up information to be provided. The Department of Legal Affairs presented its Office of Attorney General Modernization Program, a follow-up to an earlier effort that failed after spending about $26 million. Acting Attorney General John Gard said the department has now moved to an off-the-shelf case management product, LawBase, and is in development and testing, with the Office of Statewide Prosecution already live and full implementation expected by the end of the fiscal year. The request includes funding for staff augmentation, cloud storage, the LawBase license, redundancy through a backup site in Orlando, and OnBase support. Members questioned the prior failure, the use of Florida Digital Service standards, data location and cloud migration, and the redundancy plan; Gard said lessons learned included better scoping and that the current effort is on track. The Department of Highway Safety and Motor Vehicles then updated the committee on Motorist Modernization, including the Orion system and the MyDMV portal. Officials said Phase 1 and Phase 2 have modernized driver license and motor vehicle services, with Phase 2 statewide rollout scheduled to begin in April 2025 and Phase 3 proposed at $16.5 million for dealer services, data warehouse improvements, and call center modernization. Members asked about payment options, organ donor questions, staffing, cybersecurity, cloud strategy, and the digital driver license program. The agency said the portal already allows some sanctions to be cleared online, an ACH option is being developed, the digital driver license vendor has changed with a fall go-live anticipated, and the department is using security testing and a managed security service provider. Officials also said the system is currently on an on-prem private cloud, with future workloads expected to move to public cloud where appropriate. Finally, Florida Commerce presented on the Reemployment Assistance modernization system, Reconnect, and the FLWINS workforce system. Commerce said Reconnect is hosted in the Azure Government Cloud, has reduced claim filing time, improved fraud detection, and increased appeals capacity, and now needs $4.9 million in recurring funding to cover ongoing operations, cloud hosting, licenses, and staff augmentation. Members asked about adjudication issues, wait times, fraud prevention, and whether the system stores caller identifiers; Commerce said the average wait to speak to a representative is about 18 minutes and claims are generally processed in four to six weeks. The committee then began hearing about FLWINS, which is intended to create a “no wrong door” workforce portal under the REACH Act, but the transcript cuts off before that presentation concluded.

Transcript Highlights:

• CDE collects that third-party information from LEAs, including the information and contact information
• We post the location information on the CDE website and send the locations and contact information to
• When will we have information on...
• My colleague Nathan Evans will provide some information on health care workforce programs that we are
• What kind of commitment could be made that if there is one-time resources, that the ongoing resources

Keywords: 988, house, all

Transcript Highlights:

• meet those workforce needs? meet those workforce needs?
• secondary into the workforce. secondary into the workforce.
• into the workforce. into the workforce.
• There are resource centers. tutoring. There are resource centers.
• Um and information, how to be informed.

Keywords: 958, all

Summary: The Budget Review Subcommittee on Education met for an overview of the Council on Postsecondary Education (CPE). After approving the prior meeting minutes, staff from CPE explained that the council was reconstituted in 1997 and serves as Kentucky’s statewide coordinating body for higher education, with responsibilities including advising the General Assembly and governor, coordinating the postsecondary system, supporting budget and performance funding work, and using data to track outcomes. They described Kentucky’s governance structure, including the KCTCS governing board, independent boards at public universities, and CPE’s role in licensing private institutions and overseeing transfer, closed-school records, and tuition approval. CPE staff emphasized statewide strategic planning and the “60 by 30” goal of having 60% of working-age Kentuckians hold a meaningful credential by 2030. They said the agency uses dashboards, KPIs, and peer comparisons to set targets for institutions and monitor enrollment, retention, and graduation. They also highlighted the Kentucky Graduate Profile, a voluntary effort to embed 10 essential workforce skills into general education and major programs, and noted ongoing work on academic program approval, performance funding, and a biennial budget request. The presentation also focused on student support and workforce alignment initiatives. Staff described the Kentucky Advising Academy, the Commonwealth Education Continuum, and the Kentucky Student Success Collaborative, which work with K-12 partners and campuses to improve advising, transfer, wraparound supports, and career planning. They also discussed GEAR UP, the Futurity career-planning platform, and efforts to connect education pathways to workforce needs, including healthcare, veterans, and other adult learners. CPE reported that student debt at graduation has fallen to $10,168 at public institutions and that six in ten Kentucky undergraduates graduate debt free.

Transcript Highlights:

• field theft prevention unit within the Department of Public Safety before the Committee on Energy Resources
• for the consumer report for the Committee on Train Workforce and Economic Development.
• Refer to the Subcommittee on Workforce.
• training grant program for the Subcommittee on Workforce.
• Refer to the Committee on Natural Resources. HAAR 130.

Transcript Highlights:

• There's a lot of information included in these.
• It's really helped the workforce.
• in building that workforce.
• workforce asserts and other industry partners.
• and coordinated local resources through our alert.

Keywords: 999, senate, all

Transcript Highlights:

• to inform the third: it is worth it for the state to invest more resources in measuring misclassification
• to inform the third: it is worth it for the state to invest more resources in measuring misclassification
• information.
• information.
• information.

Keywords: 1183, house

Transcript Highlights:

• , to bring information about legal, health, behavioral, social, and other vital resources for families
• So we're hoping and planning on expanding that by providing this know-how and the resources and the information
• and have the tools and resources.
• They're in dire need of resources.
• So they have their information now.

Keywords: 995, all

Summary: The hearing was a FY27 budget session on Health and Human Services held in Mattapan, hosted by the Joint Committee on Ways and Means. Opening remarks from Senator Lydia Edwards, Representative Brandy Fluker-Reed, Representative Russell Holmes, and Boston Public Library President David Leonard emphasized the significance of holding the first Ways and Means hearing in Mattapan, the importance of community access, and the role of libraries as human services institutions. Committee members and attendees introduced themselves before agency testimony began. MassAbility testified first, describing its mission to support people with disabilities through employment, independent living, and disability determination services. The agency highlighted federal funding uncertainty, a modest FY27 budget reduction, and a proposed reworking of its home care program, which it said is outdated and should better target those most in need. Members questioned the home care cut, staffing reductions, and federal coordination. MassAbility also shared a participant story about recovery and community support to illustrate the impact of its services. The Massachusetts Commission for the Deaf and Hard of Hearing then presented its FY27 request, focusing on interpreter and captioning access, workforce development, emergency communication, aging-related hearing loss, and transition services for deaf and hard-of-hearing youth. Members asked about interpreter shortages, after-hours emergency coverage, ASL education, and community training; the commission said it is expanding mentorship and referral systems but still faces staffing and vendor challenges. The Massachusetts Commission for the Blind followed with a $30.8 million request, describing services for nearly 9,000 consumers, peer support groups, vocational rehabilitation, and Turning 22 services, while noting federal funding uncertainty and a 7% budget cut. Members raised concerns about maintaining services with fewer resources, and the commissioner said the agency had trimmed overhead and could manage the proposal. The Office for Refugees and Immigrants closed the segment, outlining expanded legal, housing, workforce, citizenship, and financial literacy supports for immigrants and refugees, including Know Your Rights trainings, legal defense initiatives, and the Massachusetts Access to Counsel Initiative. Members discussed the effects of federal policy changes, the loss of refugee resettlement funding, and the need for state support to fill gaps. No votes were taken in the portion provided; the hearing consisted of agency presentations and committee questioning.

Transcript Highlights:

• educational opportunities and resources educational opportunities and resources to<00:13:31.399>
• <00:15:48.319> and department of Iron Range resources and department of Iron Range resources
• <00:24:15.919> to and how can we provide information to and how can we provide information
• <00:32:04.880> and very much for all the information and very much for all the information
• of production tax resources allocation of production tax resources board<00:37:05.040> members

Keywords: 1187, senate, all

Summary: Explore Minnesota Executive Director Lauren Bennett McGinty gave the committee an agency overview focused on the state’s tourism, livability, business attraction, film, and outdoor recreation promotion work. She highlighted record 2023 tourism results, including 80.2 million visitors, $4.1 billion in economic impact, more than 180,000 hospitality jobs, and $2.3 billion in state and local taxes, and said tourism sales, hotel occupancy, and other metrics continued to improve. She also described the agency’s marketing strategy, including a new campaign centered on authentic Minnesota stories, expanded domestic and international advertising, and a strong emphasis on winter, diverse markets, and accessibility. McGinty reviewed several one-time-funded programs launched or expanded in the last year, including Explore Minnesota for Business, the tourism recovery grant program, the first Tribal Nations Grant program, and the outdoor recreation industry partnership with IRRR, DEED, and DNR. She said the recovery grants had distributed $1.15 million to 110 grantees, the tribal grant program had spent $1.4 million with eight tribal nations, and outdoor recreation was estimated at $13.5 billion annually with 10.5% growth. She also noted strong media and social media results, including a viral Timberwolves-related campaign, high video completion rates, and increased website traffic. In response to committee questions, McGinty said the workforce and business attraction campaign is aimed at showing why people choose to live and work in Minnesota, using stories from newer residents and businesses, and that it is performing well in markets such as Silicon Valley, Boston, and Seattle. She said the agency is investing more in winter advertising to promote Minnesota as a winter destination and is working with partners to highlight activities beyond outdoor cold-weather recreation. Members also discussed the agency’s new film program, resident retention efforts, and a planned music-themed tourism ad tied to Prince and Bob Dylan. No votes or formal actions were taken.